NEW YORK, NY, Feb 07, 2012 (MARKETWIRE via COMTEX) –
Citi today launched the new Women & Co., the acclaimed personal
finance source for women, unveiling its redesigned website –
womenandco.com — and making its trusted and relevant commentary
available to all women. Launched in 2000, and previously available
only to Citi customers, Women & Co. is now available to any woman who
wants to improve her finances and strengthen her financial
foundation.
The new website, redesigned based on extensive user feedback, is
organized around the areas women say matter most: career, family,
home, investments, and lifestyle, as well as a Special Features
section, which includes Get Started, The Grapevine, Start Talking,
and the award-winning blog Insights & Outlook. Women & Co. is one of
the longest running personal finance websites for women.
“At Citi, one of our biggest responsibilities is to listen to our
customers, and build tools and services that help simplify their
financial lives. Women & Co. is one of the most unique and targeted
avenues to do that, and we’re thrilled to expand its reach,” said
Citi Global Consumer Chief Marketing and Internet Officer Michelle
Peluso. “Just as we recently launched the new Citibank Online and
Citibank for iPad to simplify and enhance the customer experience,
Women & Co. has completely re-imagined itself as an online center of
activity that brings to life information on the financial issues
women say matter most.”
“As women increasingly take on a major financial role in the
household, their need for trusted financial expertise, commentary,
and ideas has grown, adding to the list of competing priorities
already fighting for their attention,” said Linda Descano, CFA(R),
President and CEO of Women & Co. “Our mission at Women & Co. is to
move the topic of money from the top of a woman’s mind to the tip of
her tongue. By providing financial insight, when, where, and how she
wants it, Women & Co. helps her shape the financial future for
herself and her family.”
As part of the re-launch, Descano outlined the five conversations
women should consider having, in order to set or evaluate their
personal financial goals. To improve your finances and strengthen
your financial future, Descano suggests having five conversations in
2012:
1. The money talk with yourself: It may sound obvious, but one of the
most important financial conversations to have in 2012, may be the
one you have with yourself. Take some time to think about your
financial life and don’t let it fall to the bottom of your to-do
list. Assess what you are doing well and where you can improve your
financial management skills and commit to spending time every week or
every day to think and talk about money. womenandco.com is a great
place to start.
2. The money talk with your partner or spouse: Talking about money
can be an emotionally charged subject for couples, but it’s an
important conversation to have regularly, whether you are just
starting out or have been together for many years. Start the New Year
off right, by going over things such as your individual financial
styles, how you will manage household vs. personal money, your short
and long-term goals, roles and responsibilities for daily and
long-term financial decisions such as who will pay for what bills,
and how you plan to keep the conversation going, in order to really
establish financial harmony.
3. The money talk with young children. Whether you have kids of your
own, or you just spend a lot of time with someone else’s kids,
talking to kids about money early on can be a great way to establish
good financial habits for life. You can use everyday activities to
get them thinking about financial topics such as savings, emergency
funds, and credit.
4. The money talk with aging parents. People are living longer these
days, and while we are happy for those extra years, they inevitably
mean that we need to put away more money. To help your parents
maintain their financial independence, it’s important to have the
money talk to make sure they are prepared. What’s more, as women are
more likely to take time out of the workforce to care for aging
parents, it is also important for your own financial health to have
the talk. You’ll want to discuss things like: where they keep
important documents, what kinds of plan they have in place, and what
their financial situation looks like today. The more you know about
your parent’s financial situation, the better positioned you are to
help them.
5. The money talk with friends. One of the easiest ways to keep on
top of finances is to simply talk money with your friends. Make it a
habit in the New Year to talk to or pass along any finance or savings
tips you pick up and check out the Women & Co. blog to see what other
women are saying.
For more tips and “how to” guidance, visit the Start Talking section
on womenandco.com. Also, visit Women & Co.’s award-winning blog,
Insights and Outlooks.
Women & Co., a service of Citi, is the go-to source online for what
women want to know about personal finance. To sign up for free, go to
womenandco.com.
About Women & Co.
Women & Co., a service of Citi, is the go-to
personal finance source for women. By providing financial content,
commentary and community, Women & Co.’s mission is to get women
thinking and talking about personal finance. Founded in 2000, Women &
Co. is one of the longest running personal finance websites dedicated
to helping women strengthen their financial futures.
About Citi
Citi, the leading global financial services company, has
approximately 200 million customer accounts and does business in more
than 160 countries and jurisdictions. Citi provides consumers,
corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and
credit, corporate and investment banking, securities brokerage,
transaction services, and wealth management.
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Media Contacts:
To schedule an interview with Linda Descano, CFA®, of Women & Co., please contact:
Andrew Brent
212.559.1299
Email Contact
or
Gabrielle Gugliocciello
o: 646-500-7690
m: 314-494-8715
Email Contact
SOURCE: Citi
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